Why does chanel release new chanel 5 recently?

According to the report, as of December 30, 2015 Chanel Group revenue $ 6.24 billion, or about 5.5 billion euros, down 17 percent year on year last year; operating profit of $ 1.6 billion, down 23%. Its cosmetics and fragrance business income of $ 2.91 billion, or about 2.6 billion euros, down 21%.

However, it is worth mentioning is expected to reach $ 45.6 billion under the background of the global fragrance market in 2018, an increase of fragrance products has become a large luxury brands significantly improve business performance and balance Fuji magic.

In 2011 Valentino and Fendi launched its first perfume; 2013 Burberry launched its first autonomous perfume; after this year LV is following the 1927 introduction of Heures d ‘Absence, 1928 launched Je, Tu, Il, again after a lapse of nearly 90 years Release perfume.

In addition, world-renowned luxury car brand Bentley after the introduction of a new series of handbags, but also to reach out to the perfume market. Prada Vice-line brand Miu Miu also in 2015 in cooperation with the world’s largest fragrance company Coty launched its first fragrance products.

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